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FREE DOWNLAOD WITH PURCHASE | "Working Smarter: The STARR's Guide to AI Productivity Tools"
If 2024 is the year you promised yourself to do everything in your power to level up but you don't know where to start, then this 60-minute self starter is just for you. Are you nervous about being bold or just uncertain about where to start?
This audio coaching is a round up of the easy-to-employ strategies I've implemented to live out loud with humility and integrity. I'm sure you'll enjoy this spoken-word love letter from me to you as I provide a roadmap to getting out of your own way to level up.Â
​Perception is a powerful potion that can be accurate or wildly false if you don't have all of the facts. And franky, my negatively skewed, mispercerceived notions about myself and how I was viewed by others, was a hurdle I needed to clear to move forward in a meaningful way.Â
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​It wasn't until I attended a week-long leadership conference where I had to gain anonymous feedback from eight coworkers and collaborators that I realized the disconnect between how I thought they saw me, and how they actually did.
I'm my own worst enemy!
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​I had no idea my colleagues saw me as a strong leader who was fair, objective, and supportive. That's when I realized my mind had been working overtime to ruin my confidence, negate perfectly objective individual's perspectives - limiting my trajectory and influence.Â
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​I learned a lot about that experience and am eager to share the methods I used to make lasting changes.Â

“This program absolutely works if you work it. As a behavioral psychiatrist who sees a range of smart and talented clients who are self aware but not self confident. "Shinetastic" is a kickstarter that helps you connect the dots from where you are to where you want to be. Â

Dr. Judy O., MD
​Washington D.C.

“The descriptions in the book on how to do each exercise are excellent. There are three parts to the book. The first section has information on developing your lorem ipsum dolor.

Emily A.
​Scottsdale, AZ

“Crystal's stories were relatable and the lessons were straightforward and kinda fun. The process helped me to see my strengths and opportunties more clearly which provided a roadmap of where and what micromovements I should do."Â

Thomas L.,
Phoenix, AZ




If you 're tired of feeling stuck.
If you know there's more to your story.
If you're done letting your past define your future.​
If you're ready to slay this personal dragon.
If you know you've got a higher gear, and it's high time others knew it, too.
If you you're ready to step into your greatness.
.Â







Social impact entrepreneur, neurodiverse thriver, media innovation scholar and startup business coach. Houston teaches graduate courses in advanced media management and digital media entrepreneurship.
She also serves as executive director of MEDIA-O, where she helps underserved media founders build the skills and networks they need to launch, fund, and grow profitable businesses.
GAME CHANGER
As a coach, Houston helps individuals and startup business founders to improve performance and profitability. She is a mentor at SEED SPOT, where she serves as a business pitch coach for entrepreneurs who are creating game-changing solutions to social problems, and an advisor and mentor for We Rise, a black entrepreneurship incubator at Local First Arizona (LFA). Houston also provides strategic consulting to distressed businesses through LFA’s Arizona Economic Recovery Center.
AWARDS & RECOGNITION
​In 2020, Houston was named to the spring cohort of Poynter Institute for Journalism’s Leadership Academy for Women in Media. In 2019, she co-founded Citeful, which was awarded a $40k grant from the City University of New York’s Craig Newmark Graduate School of Journalism’s News Integrity Initiative. The digital media startup was a 2020 SXSW Pitch Competition Finalist in the Content & Entertainment category. .
TECH TO THE FUTURE
After spending more than 20 years developing strategic marketing and communications at Fortune 500 companies, agencies and nonprofits like GM, PetSmart and United Way, Houston writes and speaks about emerging technologies, blockchain and media. She recently presented The Communicator’s Guide to the Blockchain Universe in New York City.
Houston earned a master’s degree in television, radio, and film from the Newhouse School; an M.B.A. in Marketing from Keller Graduate School of Management; a bachelor’s degree in graphic design and writing from Eastern Michigan University; and a Blockchain and the Law Certificate from University of New Hampshire’s Franklin Pierce School of Law. She is a board member at Women’s Audio Mission, an organization training and placing women in STEM roles in audio arts.
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Hate the coaching? Ok. Just write us within 30 days of purchase to get your stinking money back (minus shipping and handling fees). But please do me a favor? Keep it and give it to your enemy. After all, they can't be so bright if they don't get along with you. Facts. You're welcome.Â


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